Die FotoFinder Group …

Die FotoFinder Group vereint zwei international führende Marken der Hautbildgebung: FotoFinder aus dem bayerischen Bad Birnbach und DermLite aus Kalifornien stehen für Präzision, Qualität und Innovationskraft – verbunden durch eine starke transatlantische Allianz und die gemeinsame Leidenschaft, moderne Hautdiagnostik stetig weiterzuentwickeln.

Als wachsende Unternehmensgruppe mit über 30 Jahren Erfahrung prägen wir die digitale Hautdiagnostik weltweit – besonders in der Früherkennung von Hautkrebs mit KI. Unsere Systeme unterstützen Ärztinnen und Ärzte in über 100 Ländern mit modernster Bildgebung für Haut, Haar und Ästhetik.

Was uns auszeichnet? Internationale Markenstärke, partnerschaftliche Zusammenarbeit, ein dynamisches, konstruktives Miteinander und echte Entwicklungsperspektiven. Bei uns zählt jede*r – mit kurzen Entscheidungswegen und dem Freiraum, Innovation aktiv mitzugestalten.

Mit rund 140 Mitarbeitenden verbinden wir die Agilität eines Mittelständlers mit globaler Strahlkraft. Wir machen das Unsichtbare sichtbar, um Diagnosen zu präzisieren, Therapien zu unterstützen und Vertrauen zu stärken.

Werde Teil unseres Teams in Bad Birnbach – wir suchen dich in Vollzeit zum nächstmöglichen Zeitpunkt als:

U.S. Marketing Specialist

Full-time | All genders

Location: Columbia, Maryland (FotoFinder U.S. Office)

About the Role
As the U.S. Marketing Specialist, you’ll be the regional marketing lead responsible for driving localized strategies, executing campaigns, supporting events and lead generation, and ensuring alignment with our global brand and standards. You’ll partner closely with Sales and Global Marketing to deliver high-quality marketing initiatives that accelerate growth and build strong customer engagement.

This role offers a mix of strategic involvement and hands-on execution — ideal for someone who enjoys taking ownership, working cross-functionally, and shaping impactful marketing programs.

What You’ll Do

U.S. Marketing Strategy & Execution

  • Localize and execute the U.S. marketing strategy in support of our growth ambitions, aligned with global direction.
  • Ensure consistent brand messaging and strategic alignment across all U.S. activities.
  • Act as the key marketing contact between the U.S. region and global headquarters.

Event & Trade Shows

  • Collaborate with Sales on the event strategy for the U.S. and Canada — including show selection, investment levels, and partner vs. independent events.
  • Support Commercial Operations in executing on the event plan.
  • Ensure strong, consistent brand presence at all events and congresses.

Lead Generation & Campaign Support

  • Drive multi-channel lead generation, including digital, social media, and event follow-up.
  • Execute global campaigns locally and optimize outreach using tools such as Shopify and CRM data.
  • Work with the European Digital Marketing Manager on marketing automation.

Content Creation & Local Adaptation

  • Create and publish U.S.-specific content (social media, newsletters, event materials, website updates).
  • Adapt global content for the U.S. audience while maintaining brand consistency and adhering to FDA regulations for medical devices.
  • Support basic U.S.-based photo and video content needs.

Collaboration & Cross-Functional Alignment

  • Serve as the marketing point of contact for the U.S. Sales team.
  • Participate in global marketing alignment meetings.
  • Partner with Product, Digital, Sales, and IT teams to ensure smooth execution

What We’re Looking For

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 4–5+ years of hands-on, operational marketing experience.
  • Strong digital marketing, social media, and lead generation experience.
  • Comfortable managing projects and coordinating across teams.
  • CRM and marketing automation experience is a plus.
  • Excellent communication skills and ability to work with teams across time zones.
  • Willingness to travel for events (approximately 20%).

Role Highlights

  • Hands-on, execution-focused role with strategic contribution.
  • High autonomy and deep integration in the Global Marketing Team.
  • Hybrid work setup with 2–3 remote days per week; location based at the FotoFinder U.S. office in Columbia, Maryland.
  • Collaborative environment with global and cross-functional exposure.
  • Hands-on, execution-focused role with strategic contribution.
  • High autonomy and deep integration in the Global Marketing Team.
  • Hybrid work setup with 2–3 remote days per week; location based at the FotoFinder U.S. office in Columbia, Maryland.
  • Collaborative environment with global and cross-functional exposure.

Ready to grow your marketing career with a global MedTech leader?

 

Interested?

Then please send us your complete application documents by e-mail or post to:

FotoFinder Systems GmbH . Human Resources Department . Industriestr. 12 . 84364 Bad Birnbach
Phone: 08563 977200. E-Mail: jobs[at]fotofinder.de

For data protection reasons, please send your application documents exclusively by e-mail to jobs@fotofinder.de and not to info@fotofinder.de.
Please also note the data protection information for applicants.

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